Bryson DeChambeau signs with Cobra Puma Golf 

The latest golfing star to join Cobra Puma Golf was announced recently as leading amateur Bryson DeChambeau confirmed he would be sponsored by the company going forward.  He will be wearing the Puma golf clothing and will be using the Cobra clubs at tournament.

Rising star

Bryson is a 22 year old who has quickly made strides through the amateur leagues and became only the 5th golfer to win the NCAA Men’s Individual Championship as well as the US Amateur in the same calendar year.  He also finished tied second in the Australian Masters after a final round 67 while he made the cut in all three of the European events that he entered at the start of the year.  He also won the Silver Cup for the Low Amateur at the 2016 Masters.

Following his success, he announced in April that he was turning pro and that he had sealed the new Cobra Puma deal.

Playing at his first pro tournament in the RBC Heritage in Hilton Head Island, Bryson was wearing clothing, accessories and footwear from the Puma brand and was also using virtually a full set of Cobra clubs.  

President and CEO of Cobra Puma Golf, Robert Philion, spoke of their new addition saying that he had a winning combination of ‘talent, ingenuity and personality’ that makes him both a dynamic player and an excellent ambassador for the brand.  His enjoyment of the game and desire to better his play is very much in line with the mission of the brand, Philion added.

Perfect combination

Bryson himself was enthusiastic about the new partnership, offering similar observations.  He said that the brand complements his style and attitude as well as his desire to be innovative while still being his own self.  He is already testing some of the new Cobra King Forced CB prototype irons for the company with results to follow.

He also tested the new blue Cobra King F6+ driver at the Arnold Palmer Invitational where he was entered as a sponsor’s exemption and finished in joint 27th place, following a final round 66.  Included in his bag going forward will be the 3 wood Cobra King F6 and the Cobra King V Grind wedges.

Innovative year

This year has been one of innovation and change for the brand, with new players joining the existing line-up and developments in Puma clothing continuing.  Puma are known as a brand that create young, colourful and bold looking golf clothing while still offering clothing that are suitable for the traditional style golfer.  

However, it is their innovations in terms of fabrics and how they interact with the body is one of the leading reasons that professionals such as Bryson DeChambeau have signed up with the brand.  Moisture management is a huge issue for players of all levels, with clothes absorbing sweat from the body to become heavy and uncomfortable.  Yet the new developments in the Puma clothing means that their golfing wear don’t become damp, stay fresh and dry and don’t pick up any unwanted odours during a round.

True to size fit

For the amateur player, one of the toughest areas with golf clothing can be finding the right fit.  Puma are known to have one of the best ‘true to size’ fits in their clothing of any golfing brand as they offer two different fits – tailored and performance.  While the difference between the two isn’t significant, it is enough to ensure the wearer can get the right fit with the tailored fit having a slightly more tapered shape and sleeves that are a little shorter.

Often with golf trousers, an increase in waist size doesn’t lead to corresponding more room in other areas but the Puma trousers ranges ensure that as you go up in waist size, you also have a little more room for thighs and glutes that may be required.

Winter breakthroughs

Puma Golf have also introduced a revolutionary new dimension to their winter golfing wear that will make the PWRWARM range a huge favourite with golfers of all levels.  The range uses a clever ceramic filament in the fabric that has the effect of retaining body heat.  It can increase the body temperature by as much as four degrees and stops the body becoming cold and stiff during those winter rounds.  

The range follows the PWR Cool range, released earlier in the year that offers a new level of moisture wicking due to the inclusion of something called Xylitol.  Used in chewing gum, this substance draws in moisture and stops the sweat hanging on the skin, making the skin cold and uncomfortable.

Complete the look

Completing the look are the Puma golf shoe ranges including the Ignite Spikeless and the Ignite Drive, both made for the golfer.  Available in a wide range of colours, they offer practicality and style in the manner that Puma is renowned for.

Puma PWRWARM technology

Puma PWRWARM technology has been a revelation in designer golf wear. First introduced last year, the designers at Puma have utilised this unique and innovative technology within the Autumn/Winter range for 2016 once more with brand new designs for the most stylish golfers.

 

The concept itself is simple – a high performance, lightweight mid layer that keeps you warm in cold conditions. The designers at Puma needed to craft a temperature regulating fabric without adding too much bulk or weight. To find such a technical fabric, they turned to the Puma Running department and re-worked their pioneering PWRWARM technology to cater for the needs of golfers.

Indeed, this is a continued trend in golf. Professionals are more athletic than ever, our golf footwear is more sports-inspired in its aesthetic and now our apparel is even adopting the same technologies used by running athletes. There is a renewed focus on lightweight designs using technically advanced fabrics – all in a bid to provide extra warmth without any restriction in the golf swing.

The secret is within the ceramic coating on the fabric – developed using minerals known for their heat retention properties. This storage of excess body heat which is exerted during performance can then be offered by the intelligent fabric coating once your body temperate drops below its optimum of 37C degrees. This isn’t just fashion – this is science.
The primary application of this technology is throughout the Puma PWRWARM golf mid layer range for 2016. The flagship style for AW16 is named the Puma PWRWARM Elevated Zip sweater and comes in a selection of seasonal colours – some with contrast stitch detail for a clean and contemporary look. Our favourite is Forest Night – a deep green hue which is bang on trend this season – whilst two shades of grey offer a lot of versatility with your favourite Puma outfits.

The functionality of the Puma PWRWARM fabrics is up there with the best in the golf wear market. The ceramic coating on the inside of the fabric is effectively invisible, but you can most definitely feel the effect of this on the golf course. We all need a warm mid layer in our wardrobe and Puma have almost perfected this with their range of PWRWARM pullovers, but the brand have not settled there.

The Puma Golf collection also consists of many outerwear styles which now feature PWRWARM technology. The PWRWARM knit vests are a great value option, whilst the PWRWARM colourblock jackets offer a more modern appeal. A more substantial PWRWARM Wind gilet is available in grey or black with a full zip, long sleeve equivalent also proving popular.
Away from the upper half of the body – Puma have also applied the PWRWARM ceramic print to a selection of golf trousers. This design is intended to function in the same way that winter golf trousers would – but again without increasing the bulk and restrictive feeling. The PWRWARM pant is now available in the neutral tones of black or grey – effectively mixing with almost every possible Puma outfit for 2016.

Don’t forget about the accessories, too. A selection of PWRWARM beanie hats have been produced for the cold months of winter and again offer this invisible coating on the inside of the fabric to retain as much heat which would naturally escape from the head. This is a crucial area of the body which you should never neglect in winter – but you also shouldn’t have to compromise on style. Puma Golf beanie hats do just that.

Puma PWRWARM is so good that it is already being worn on tour by the brand’s top ambassadors. Denmark’s Soren Kjeldsen was the first to showcase the new styles for 2016 in several European Tour events, whilst their marquee athlete Rickie Fowler continues to carry a PWRWARM mid-layer for occasions when the temperature dips. He also wore the Puma PWRWARM outer layer garments at the Open Championship at Royal Troon, a great look which never compromised his performance in the slightest.

The very fact that Puma PWRWARM technology originated in Puma Running speaks volumes. Crossover in technologies indicates that PWRWARM golf apparel has had the effort and degree of influence which running apparel usually receives. Puma golf typically invest so much more resources into their golf footwear ahead of their clothing range – but now it finally feels like Puma PWRWARM might just be a game-changer for the brand.