Puma PWRWARM technology

Puma PWRWARM technology has been a revelation in designer golf wear. First introduced last year, the designers at Puma have utilised this unique and innovative technology within the Autumn/Winter range for 2016 once more with brand new designs for the most stylish golfers.

 

The concept itself is simple – a high performance, lightweight mid layer that keeps you warm in cold conditions. The designers at Puma needed to craft a temperature regulating fabric without adding too much bulk or weight. To find such a technical fabric, they turned to the Puma Running department and re-worked their pioneering PWRWARM technology to cater for the needs of golfers.

Indeed, this is a continued trend in golf. Professionals are more athletic than ever, our golf footwear is more sports-inspired in its aesthetic and now our apparel is even adopting the same technologies used by running athletes. There is a renewed focus on lightweight designs using technically advanced fabrics – all in a bid to provide extra warmth without any restriction in the golf swing.

The secret is within the ceramic coating on the fabric – developed using minerals known for their heat retention properties. This storage of excess body heat which is exerted during performance can then be offered by the intelligent fabric coating once your body temperate drops below its optimum of 37C degrees. This isn’t just fashion – this is science.
The primary application of this technology is throughout the Puma PWRWARM golf mid layer range for 2016. The flagship style for AW16 is named the Puma PWRWARM Elevated Zip sweater and comes in a selection of seasonal colours – some with contrast stitch detail for a clean and contemporary look. Our favourite is Forest Night – a deep green hue which is bang on trend this season – whilst two shades of grey offer a lot of versatility with your favourite Puma outfits.

The functionality of the Puma PWRWARM fabrics is up there with the best in the golf wear market. The ceramic coating on the inside of the fabric is effectively invisible, but you can most definitely feel the effect of this on the golf course. We all need a warm mid layer in our wardrobe and Puma have almost perfected this with their range of PWRWARM pullovers, but the brand have not settled there.

The Puma Golf collection also consists of many outerwear styles which now feature PWRWARM technology. The PWRWARM knit vests are a great value option, whilst the PWRWARM colourblock jackets offer a more modern appeal. A more substantial PWRWARM Wind gilet is available in grey or black with a full zip, long sleeve equivalent also proving popular.
Away from the upper half of the body – Puma have also applied the PWRWARM ceramic print to a selection of golf trousers. This design is intended to function in the same way that winter golf trousers would – but again without increasing the bulk and restrictive feeling. The PWRWARM pant is now available in the neutral tones of black or grey – effectively mixing with almost every possible Puma outfit for 2016.

Don’t forget about the accessories, too. A selection of PWRWARM beanie hats have been produced for the cold months of winter and again offer this invisible coating on the inside of the fabric to retain as much heat which would naturally escape from the head. This is a crucial area of the body which you should never neglect in winter – but you also shouldn’t have to compromise on style. Puma Golf beanie hats do just that.

Puma PWRWARM is so good that it is already being worn on tour by the brand’s top ambassadors. Denmark’s Soren Kjeldsen was the first to showcase the new styles for 2016 in several European Tour events, whilst their marquee athlete Rickie Fowler continues to carry a PWRWARM mid-layer for occasions when the temperature dips. He also wore the Puma PWRWARM outer layer garments at the Open Championship at Royal Troon, a great look which never compromised his performance in the slightest.

The very fact that Puma PWRWARM technology originated in Puma Running speaks volumes. Crossover in technologies indicates that PWRWARM golf apparel has had the effort and degree of influence which running apparel usually receives. Puma golf typically invest so much more resources into their golf footwear ahead of their clothing range – but now it finally feels like Puma PWRWARM might just be a game-changer for the brand.